Identify the interests, the likes and dislikes, of Dutch-speaking people between 15 and 25 years of age on Twitter. Use these materials for marketing
Obtained about a million tweets from Twitter. Automatically identified Dutch-speaking people on Twitter of ages 15-25 and analysed the issues that occupy them, and the corresponding sentiments, using our Data Miner System.
Analyzed survey-response data from a Vodafone-conducted survey of Dutch-speaking people aged 15-25 (900+ data samples). Automatically extracted the most important topics of their interests from open questions using our Text Label API.
Visualized the results for easy interpretation
Vodafone used the obtained insights to find their intended audience and target it effectively and efficiently, which would not have been possible using any other tools. The insights were also used as a part of the marketing materials themselves. The marketing campaign reached it's goals.