Demographics API

demographics_api_small.png

Demographics API


description_micro.png

Description

Demographics are the quantifiable statistics of a given population. Using this API, you can automatically estimate the age and gender of the writer of any text message, using only the text itself. 

Depending on the language and the context of your text, this API can estimate gender as "male", "female" or "unknown" (for organizations) with around 65% accuracy, and the age category with about 58% accuracy, from the following categories:

  • 12-20 years
  • 21-30 years
  • 31-40 years
  • 41-55 years
  • 56-65 years

Estimation accuracies can be improved towards 75%, if user-names or proper names of the message author (e.g. Twitter handles) are available. Any error in age recognition usually falls within the nearby category; e.g. someone who is 52 will most likely be in the 41-55 category, but otherwise almost certainly in the 56-65 category.

For more details, please consult this API's documentation.

languages_micro.png

Supported Languages

We are continually improving the accuracy of this API and the range of available languages for analysis. Currently, Demographics API supports the following 7 languages:

  1. English
  2. Dutch (Nederlands)
  3. German (Deutsch)
  4. Spanish (Español)
  5. French (Français)
  6. Italian (Italiano)
  7. Russian (Русский)

 

gear_micro.png

Resources

  • Scroll down for a use case, credit purchase, classifier customization and upgrade options.

 

  • Click here to visit the Demographics API documentation for implementation instructions, a demo and more information.

 

  • Click here to go to the management dashboard.

vodafone_logo.png

Use Case

Customer: 

Vodafone

Industry:

Telecommunications, Marketing

Product delivery:

CleverFranke (visualization), Ai Applied (technology, analysis)

Status:

Print, Active

Challenge:

Identify the interests, the likes and dislikes, of Dutch-speaking people between 15 and 25 years of age on Twitter. Use these materials for marketing

Solution:

  • Obtained about a million tweets from Twitter. Demographics API was instrumental in identifying messages from Dutch-speaking people on Twitter of ages 15-25. Subsequently, the issues that ocuppy them were analyzed and published, together with the corresponding sentiments

 

  • Analyzed survey-response data from a Vodafone-conducted survey of Dutch-speaking people aged 15-25 (900+ data samples). Automatically extracted the most important topcis of their interests from open questions

 

  • Visualized the results for easy interpretation

money_micro.png

API Use and Pricing

All our API's allow demo and testing use for free, with a limitation of 2500 "data units" processed per month. The use of the API beyond this limit requires a commercial account and a API key.

API use is measured per "data unit". A single "data unit" is a single text message, regardless of it's length, which is sent to the API for processing. This can, for instance, be a full news text, a collection of all tweets of a Twitter user, or a single forum message or tweet.

Depending on your requirements, it is possible to pre-purchase the processing for a set number of data units, to subscribe for on-going processing, or to request a custom offer. Purchases are processed by PayPal, or as a international bank transfer.


Pre-Purchased credit

  • You are running a campaign, building a proof-of-concept for a product, researching a concept or otherwise don't require ongoing processing of data.

 

  • You can pre-purchase the processing of a set number of data units with no strings attached.

Recurrent processing

  • You are in a production environment where you need recurrent processing of data for a foreseeable amount of time.

 

  • It is more economical to subscribe for (monthly) recurrent processing.The data unit limit will be reset  after each month of use.

 

  • If you still have pre-purchased credit attached to your API key and wish to switch to the recurrent processing service, the duration of the service will be extended for the remaining value of your pre-purchased credits.

 

  • The minimal duration of a subscription is six months, after which the subscription can be cancelled monthly!

Custom classifiers, large data volumes, on-site processing

  • You have a domain-specific application (for instance, processing financial texts), and you absolutely need the highest possible accuracy. We can create a domain-specific, custom-tailored classifier solution for you.

 

  • You are (recurrently) processing data volumes larger than those offered by the subscription plans outlined under "Recurrent processing", or you require specific guarantees of uptime/availability/service. We can help you.

 

  • You require all data processing to happen within your own network, and therefore you need a on-site, unlimited processing solution. This is possible.
Data units
Add to API key (optional):
Data units per month
Add to API key (optional):

Contact us with your custom inquiry. 

It is also possible to receive an official offer for the use of our services by contacting us. Payments can also be made using international bank transfers. All stated prices exclude VAT (where applicable).

All API use is subject to the API Licensing Agreement and our Terms and Conditions. By conducting a purchase through this website, you state having read, understood and agreed to the terms set out in both documents.